How Media Companies Will Win Loyal Readers in 2027

Channels like Google Discover are delivering less and less reliable traffic. According to the Reuters Institute, media executives even expect search traffic to drop by 43% over the next three years. Many media companies now face the question of how to secure sustainable reach independent of Google.

In this webinar, we share actionable insights on how publishers can make their content strategy more resilient for the 2027 digital media landscape and build a content ecosystem on their own channels that keeps readers engaged for the long term.

The conversation brings together two voices who know media transformation from firsthand experience. René Bosch, former editor-in-chief of Bild and now CEO of beatsquares, puts the current transformation into context and highlights concrete opportunities for media companies to become less dependent on Google traffic. Stephanie Schuricht, Head of Audience Development at beatsquares, experienced firsthand at Bauer what declining traffic means for a media company. She shares direct insights into the audience and channel strategies newsrooms can use to realign their priorities.