Every channel needs daily posts
A WhatsApp channel thrives on consistency. Across several regions or topics, capacity quickly runs out.
Features · WhatsAppNews where
News where
your audience chats.
beatsquares builds and runs WhatsApp channels for regions, topics, or audiences. Every morning and evening, finished posts with image and link are ready, and your newsroom reviews and publishes. At Süddeutsche Zeitung, eight channels are run this way in under 45 minutes a day.
SZ Erding · Channel
Used by
The interfaceHow the newsroom sees
How the newsroom sees
its channel.
All posts for a channel at a glance: drafts, scheduled, and published messages. One click opens a post for review and approval.
The problemYour audience is in the messenger.
Your audience is in the messenger.
Your newsroom has no time for it.
A different format than the website
Short, direct, with an image: articles can't simply be copied into a messenger.
Small audiences, little time
Hyperlocal channels are valuable. But every minute of effort has to pay off.
How it worksA day in
A day in
the life of a channel.
- 01
Select
From up to thirty items per town, curation picks the most important ones.
- 02
Draft
Posts are written in three variants, short or long, factual or lively, with image and link.
- 03
Check
Facts are checked against the source before the draft reaches the newsroom.
- 04
Schedule and publish
The newsroom approves, schedules times, and publishes to multiple channels from one interface.
CapabilitiesMore channels.
More channels.
Not more work.
Channels per region or topic
Counties, neighborhoods, desks, or audiences: every channel gets its own selection.
Ready before the day starts
Drafts for morning and evening posts are ready when the newsroom starts work.
Three variants per post
Short or long, factual or lively: you pick the version that fits.
Polls and quizzes
Interactive formats such as polls or a dedicated puzzle channel keep the community engaged.
Measurable
Links with UTM parameters show how much traffic each channel drives.
One interface for all channels
Schedule, approve, and publish, for one channel or for ten.
Who it's forStraight to
Straight to
your audience's phone.
Hyperlocal channels
One channel per county or neighborhood, filled with editorial content and local sources such as town halls and clubs.
A channel for your deskless workforce
Short updates on changes, dates, and news, right where employees already read.
Updates during the event
Program changes, highlights, and notices for attendees, in real time on their phones.
Sources and analytics
- WhatsApp Channels
- RSS & CMS
- Local sources
- Images from your CMS
- UTM tracking
FAQ
Questions about WhatsApp
The platformOne piece of content.
One piece of content.
Every channel.
Every format runs through the same curation, the same Harness and the same approval.
CurationPicks what matters to each audience from your content. The foundation of every channel.NewsletterPremium newsletters in half the time, in your organization's layout.PodcastDaily audio briefings from your text, multilingual on request.LinkedInCarousels and posts from your content, in your brand's design.InstagramCarousels from your stories, as a funnel to your newsletter and WhatsApp.AgendaThe event radar for your planning: what's happening today and in the days ahead.
Your first channel, live in a few weeks
In the demo, we show Süddeutsche Zeitung's channels and outline which channels fit your audience.
No obligation. Reply within 24 hours.